We had a full house last Tuesday, November 7th, when we hosted an informative panel of experts about China’s hottest industry: Ecommerce. During our event called 11/11 and the Universe of Chinese Ecommerce, we touched on the different shopping festivals in the West and in China; what do the astonishing sales numbers during 11.11 actually mean; what can be successful strategies to engage with Chinese consumers on such shopping festivals; as well as the role of third party players such as English […]