On Nov 16, Heidi Berg,Sustainability and ESG Director – and Chinese tea and Kung Fu enthusiast, shared insights on cross-cultural communication differences in various countries, discussing challenges like social expectations and judgments stemming from cultural differences. Maintaining open-mindedness is crucial when interacting with diverse cultures.
Heidi delved into communication habits and cultural disparities in Asia and Europe, stressing the need for awareness in engaging with international teams. She provided tips for managers, including the use of emojis in multicultural teams, highlighting effective communication and adaptation.
Working and Living in India:
Challenges and Adaptations
As a Norwegian manager in India, Heidi faced challenges in the hierarchical culture. Men held authority, posing extra obstacles for women. Adapting to local norms, she encouraged goodwill treatment. Acknowledging diverse cultural experiences is vital for personal growth and effective communication.
The importance of Understanding Cultural Communication Differences
Differences in communication habits between Asia and Europe, like emoji use, can pose risks in business communication. Proper WeChat profile presentation is advised for professionalism. Reflecting on cultural differences actively is essential. Companies should foster cross-cultural resonance and offer guidance for international teams to ensure project success.
Understanding and Adapting to Different Cultures
Heidi recommended “The Culture Map” by Erin Meyer, which outlines a framework for adapting to diverse communication styles. The book covers eight dimensions, advising leaders to enforce a direct communication style for multicultural teams. This approach helps navigate complexities and enhance productivity.
SPEAKER
SPOTLIGHT
Heidi Berg, Norwegian, Sustainability and ESG Director at DI Asia Base
Acknowledged speaker and trainer
Five years as consultant in China working on sustainability and innovation mainly for Nordic clients in China
Previous experience from ESG investments and projects in South Asia and Africa
Masters of Economics and Business Administration from Norway and Switzerland, specialization in finance
