On May 25th, IPWS is proud to bring you the third annual IPWS Leadership Summit right here in Shanghai. It will be a professional & personal development experience like no other, giving you the chance to hear high-profile speakers, participate in innovative workshops, and meet and network with China’s top female leaders and influencers.

We are very glad to present Monica Menghini, Executive Vice President & Chief Strategy Officer at Dassault Systèmes’ as one of the Keynote Speakers for the day.

Monica Menghini has been recognized as one of the most powerful women (non-engineer) in technology, but her life story says that she is much more than that. An athlete, a marketing and technology executive, and now an accomplished woman looking after her happiness with confidence, throughout her life and career, Monica exemplifies confidence with courage to take actions, and it’s her belief that confidence can be learned by “risking a bit more each time”.

One of her favorite quotes is from the famous Apple campaign:
“Here’s to the crazy ones. The misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things – they push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

View Monica’s full bio below.

We are so pleased to include Monica Menghini in our line-up of amazing speakers at this year’s IPWS Leadership Summit. Don’t miss your chance to learn and be inspired, so make sure to get your ticket – now available here.

Biography

Monica Menghini
Executive Vice President, Chief Strategy Officer, Dassault Systèmes’

With the firm belief that brand equity is the prime source of growth for a company, Monica Menghini is committed to translating Dassault Systèmes’ vision into a unique value proposition, encompassing its corporate strategy, solutions portfolio, distribution network, and marketing model. She is bolstering the company’s capacity to reinvent itself as well as its ability to develop, deliver and implement groundbreaking ideas and solutions, especially through 3DEXPERIENCE.

Monica Menghini has extensive experience in brand equity development acquired with Procter & Gamble (1988–2001), where she began her career and made a key contribution to creating, managing and growing 20 local and international brands, from fabric and home care to baby care products.

She continued to expand her marketing prowess and international experience with Saatchi & Saatchi, where she headed up development of brand equity for the international accounts managed by the group’s agencies worldwide. She went on to develop a dedicated «trade & shopper marketing» network for Europe–Middle East–Africa.

In 2007, she was put in charge of the partnership between Dassault Systèmes and the global advertising agency Publicis to develop digital modeling and collaborative solutions for marketing applications, spanning packaging, points of sale and communications. This collaborative innovation approach was also at the core of the creation of Dassault Systèmes’ 3DWSYM brand.

Monica Menghini joined Dassault Systèmes in 2009 as Vice President, Consumer Goods and Retail, helping to diversify the company’s business activities and embrace new industry and business cultures.

In 2011, she was appointed Executive Vice President, Industry, and became a member of the Executive Committee. She began developing custom-tailored support for each of the 12 industrial sectors in which Dassault Systèmes’ customers operate as the company finished taking tighter control of its entire distribution network, previously managed by IBM. Applying sharp insight into the challenges facing each sector based on a cross analysis of industry needs and consumer expectations, she revamped and expanded Dassault Systèmes’ offerings into a portfolio of carefully crafted Industry Solution Experiences for each industry. To achieve this, she put together dedicated teams and fostered close coordination between research and development, sales, technical support, marketing, services and consulting.

In 2012, Monica Menghini also took responsibility for Marketing and Corporate Communications. Keenly aware that value comes from how a product is used rather than the product itself, and that consequently Dassault Systèmes needed to engage differently with customers and user communities, she played an active part in helping Bernard Charlès shape the company’s next strategic growth phase in the form of «3DEXPERIENCE» (post PLM era) and its «Social Industry Experiences» strategy. Monica Menghini established the fundamentals for deploying this new corporate vision. She contributed to drawing the strategy for the 3DEXPERIENCE platform’s in terms of design and development. She structured and strengthened Dassault Systèmes’ brand equity and value creation process. She revamped the go-to- market strategy, from enterprise planning to implementation. She de ned the entire marketing policy, from design of the solutions portfolio through engagement with users. More generally, she helped embed marketing in the company’s culture and reputation. She also launched Dassault Systèmes’ first-ever advertising campaign around the slogan, «IF WE ask the right questions, we can change the world».

In 2015, Monica Menghini was named Executive Vice President, Chief Strategy Officer, tasked with defining and establishing a strategy roadmap for all corporate functions, spanning enterprise planning, brand and industry portfolio strategy, distribution strategy, brand and corporate marketing strategy, online marketing strategy, and online sales.

Monica Menghini holds a bachelor degree in law, a master degree in international economics, and a master degree in behavioral psychology from the University of Sapienza, Rome. She is also a former professional volleyball player and the mother of two children.